Kitch Cabinetry
Kitch Cabinetry required a clearer, more structured digital presence. The existing experience lacked clarity around services and product offerings, making it difficult for homeowners to confidently take the next step. The objective was to create a website that balances visual inspiration with clear paths to inquiry.
Client
Kitch Cabinetry & Design
Category
UI/UX DESIGN
Services
Year
2024
Problem
Unclear Services and Navigation
Homeowners visiting the site were often exploring cabinetry options but struggled to understand available services and how to move forward. The structure did not clearly separate inspiration from product information, which created friction in decision-making. The challenge was to bring clarity without reducing the emotional appeal of the brand.
Complexity
Balancing Visual Appeal With Action
Cabinetry is a visually driven category. Users want inspiration, materials, and design context before making contact. At the same time, the business needed stronger lead generation. The complexity came from balancing aspirational imagery with structured information and clear calls to action.
Approach
Clear Structure With Guided Flow
The content was reorganized to create a predictable evaluation journey. Homeowners first encounter inspiration and brand positioning, followed by clearly defined service offerings and product categories. Conversion points were intentionally placed after moments of visual engagement to support natural decision behavior.
System Architecture
Organizing Products for Practical Exploration
Product pages were structured to reduce browsing friction. Categories were simplified, navigation was streamlined, and visual hierarchy was strengthened. Instead of overwhelming users with too many options at once, the architecture supports gradual discovery while maintaining clarity.
Key Ux Decisions
Designing for Confidence and Direction
Whitespace, structured layouts, and consistent section rhythm were used to create calm and focus. Service explanations were clarified to remove ambiguity. Calls to action were positioned strategically to feel helpful rather than intrusive. The goal was to guide, not push.
Outcome
Improved Lead Flow and Engagement
The redesigned experience increased clarity around services and product offerings, resulting in higher lead generation and improved conversion rates. The platform now supports both inspiration and action, creating a balanced experience that aligns with how homeowners make purchasing decisions.
